These ads are a concept ad campaign for Zyrtec Allergy tablets that appealed to the target audience of younger adults who share the common interest of backpacking and traveling. I used a theme that
centered around the adventuring pirate to create familiarity and humor. The campaign is able to work as posters in the city, print ads, and even on social media to engage this target audience from all angles.
All three campaign images
Campaign image as a print ad in a magazine
Campaign being utilized on a bus stop
Campaign images displayed on social media

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